The four core areas of focus for the CANADIAN RED CROSS are:
· Humanitarian Values
· Disaster and Conflict
· Injury Prevention and Health
· Organizational Capacity
The first three core areas further define the work we do in our communities and internationally where appropriate to improve the lives of the vulnerable. These areas build on the strength and competencies within the organization and at the same time focus our efforts for future growth. For each core area, strategic goals have been defined to express the specific difference we will make as a result of mobilizing resources to improve the lives of the vulnerable. All initiatives, whether in local communities, nationally or internationally, should address unmet needs and contribute directly to strategic goals.
FOCUS
CORE AREAS OF FOCUS